Google Shows Local Services Ads at Top of Map Results

July 01, 2024 at 7:15:48 PM

TL;DR Google now places Local Services Ads at the top of results in the Local Business Finder Map, affecting how users see local business listings. This aims to connect consumers with verified local service providers more quickly. For businesses, it highlights the importance of Local Services Ads in local searches, especially for service-based businesses. Local businesses may need to review their digital marketing strategies to maintain visibility.

Google Shows Local Services Ads at Top of Map Results

Google has updated its local search features, placing Local Services Ads at the top of results in the Local Business Finder Map. This change affects how users see local business listings when searching for services.

When users search for local services, they now see Local Services Ads as the first results in the map view. This update aims to connect consumers with verified local service providers more quickly.

For businesses, this change highlights the role of Local Services Ads in Google's local search. It provides a new way to appear in local searches, particularly for service-based businesses like plumbers, electricians, and house cleaners.

Users of Google Maps will notice these ads when searching for local services. The ads are marked to distinguish them from other results. This update shows Google's efforts to monetize local search while offering users verified service options. As this feature rolls out, local businesses may need to review their digital marketing approaches to maintain visibility in local searches.

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