Google has rolled out new ad budget options and features for Local Service Ads, giving advertisers more control over their spending. The most significant addition is the ability to set a maximum monthly ad spend limit for certain accounts.
Key Features of the New Spend Limit
- Immediate Effect: The limit takes effect on the day it is set
- Automatic Campaign Control: All campaigns stop when the limit is reached
- Monthly Reset: The limit resets on the 1st of each month
- Flexible Management: Can be updated at any time
Important Considerations
Reporting Lag: Due to non-real-time reporting, there's a possibility of exceeding the set limit, especially when:
- Setting a limit for the first time
- Lowering an existing limit
Excess Charges: Advertisers are responsible for paying any excess charges if the limit is exceeded
Ad Stoppage: If the limit is exceeded, all ads will stop running until the next month
The new feature is accessible through the Local Service Ads interface, where users can:
- Toggle the account spend limit on or off
- Set a specific monthly limit amount
- View last month's spend
- Monitor current month's spend and remaining budget
Recommendation for Advertisers
To maintain continuous ad visibility, it's advised to regularly monitor spending and adjust the limit as needed, especially when implementing it for the first time or making significant changes to the budget.
