Nate Louis

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Google Introduces Monthly Spend Limit for Local Service Ads

1 years ago

Google introduces new budget controls for Local Service Ads, allowing advertisers to set a maximum monthly ad spend limit. Key features include immediate effect, automatic campaign stoppage when the limit is reached, monthly reset, and flexible management. Advertisers should be aware of reporting lags and potential excess charges. The feature is accessible via the Local Service Ads interface, where users can manage their budgets. Regular monitoring is advised.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.