March 12, 2024 at 8:30:25 AM
Google Consent Mode is causing difficulties for companies due to improper cookie banner integration, GTM setup errors, and cookie consent tool configuration issues. Some e-commerce platforms haven't implemented Consent Mode correctly, leaving retailers in a tough spot. Even when implemented correctly, user volumes can shock. Close monitoring of Google Ads conversions is essential as any data loss can impact campaigns and revenue.
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