Google is providing more transparency about its Google Ads review process, detailing how the company identifies policy violations through a combination of AI technology and human evaluation. This clarification explains the methods used to remove violating content including ads, assets, destinations, accounts, and other content that breach Google's policies and potentially harm users and the Google Ads ecosystem.
Comprehensive Evaluation Approach
When determining whether an advertiser or destination violates Google's policies, the company conducts a thorough review utilizing information from multiple sources. These include:
- Ads content
- Account information
- Website analysis
- Content evaluation
- User complaints
- Consumer reviews
- Regulatory warnings and rulings
- Third-party sources
This multi-faceted review approach helps Google maintain the integrity of its advertising platform while protecting users from potentially harmful content that violates established policies.
