Google has announced an update to its Alcohol advertising policy for the Polish market. The change, effective October 1, 2024, will allow certain beer-related advertisements on the Google Ads platform.
Key Points of the Policy Update:
Beer Advertising: Google Ads will permit the promotion of beer-related information in Poland.
Scope:
- Advertisers can promote beer beverages
- Sharing of information about beer will be allowed
Limitations:
- Direct sale of alcohol remains prohibited
- Promotion of other types of liquor is not permitted
Certification: Advertisers must apply for and receive certification from Google to run beer-related ads.
Implementation: The updated policy will go into effect on October 1, 2024.
Implications for Advertisers:
This policy change allows breweries, beer brands, and related businesses in Poland to advertise on Google's platform. Advertisers will need to adhere to the specific requirements and limitations outlined in the policy.
Next Steps:
- Interested advertisers can prepare to apply for certification
- The full details of the updated Alcohol policy will be available on Google's policy page on October 1, 2024
- Advertisers should review the complete policy to ensure compliance
This update changes Google's approach to alcohol advertising in Poland, which may affect the digital marketing strategies of beer-related businesses in the country.
