In December 2024, Google Ads will update its personalised ads policy to permit personalisation for social casino game app campaigns, starting from December 4, 2024. By the end of March 2025, all advertisers will be able to personalise these ads.
Key Updates
- Personalisation for Social Casino Game Apps: Advertisers can personalise ads for social casino game apps.
- Gambling Sensitive Interest Category: This category will be updated to exclude social casino game app campaigns from personalisation restrictions.
- Prohibited Personalisation: Personalisation will remain prohibited for:
- Gambling (online and offline)
- Online gambling-related information
- Online non-casino games played for money or prizes
- Online casino-based games (unless promoting a social casino gaming app via Google App campaigns)
Policy Enforcement
- Warnings Before Suspension: Violations will not result in immediate account suspension. A warning will be issued at least seven days prior to any suspension.
