Google has announced an important update to its Healthcare and medicines policy, set to take effect on 27 September 2024. This change will impact government entities in France promoting recovery-oriented drug and alcohol addiction services.
Key Points of the Update
Policy Change: Government entities in France will be permitted to advertise recovery-oriented drug and alcohol addiction services.
Certification Required: Addiction services advertisers must obtain certification from Google before serving ads.
Application Process: The certification application for French entities will become available when the policy update goes into effect.
Violation Handling: Policy violations will not result in immediate account suspension. Advertisers will receive a warning at least seven days prior to any potential account suspension.
Implications for Advertisers
This policy update opens new opportunities for government-run addiction services in France to reach those in need through Google Ads. However, advertisers must ensure they meet Google's certification requirements to comply with the updated policy.
For more detailed information about the policy changes and certification process, advertisers are encouraged to review the Healthcare and medicines policy on Google's official policy page.
