Google Ads Tests People Also Consider Label

The 'People also consider' label in Google Ads is a new label that Google has started placing on some advertisements. This label suggests alternative or related options that people might consider in addition to the primary search query. It appears alongside the ad results, potentially guiding users to consider other relevant products or services.

The exact reasons why Google is adding 'People also consider' labels to ads are not clearly stated. However, it can be speculated that this feature is intended to provide users with additional options related to their search queries, potentially increasing user engagement and offering advertisers more visibility. The author, Barry Schwartz, expresses confusion and does not provide a definitive answer.

Concerns raised about the 'People also consider' label on brand-specific searches include:

• The potential for Google to match branded search terms to keywords that include competitors' ads.
• The possibility of advertisers being included in competitors' ad auctions without consent.
• The impact of such labels on brand-focused advertising strategies, as it might direct users to consider competitors alongside the brand they specifically searched for.