March 18, 2024 at 7:14:18 AM
Google's new ads are now designed to closely resemble organic search results, with sitelinks mimicking quick answers. The feed alternates between organic and paid results with minimal visual differences. This strategy aims to increase click-through rates (CTR) and Google's profits by making ads appear more like organic search results. The same advertiser's ads may appear multiple times in the feed.
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