Mykyta began his journey in eCommerce and Paid Advertising at 18. He worked as a Junior Paid Media Buyer and launched five e-commerce stores, gaining valuable experience despite their closure. He then joined Ukraine's largest eCommerce store, rising to Head of Digital Marketing, achieving 223% revenue growth and an 88% ROAS increase. In 2020, he co-founded NNPARTNERS, helping businesses grow. The agency became a Google Partner and ranked in the top 3% on Upwork, earning numerous awards.
1 years ago
Few people know that through the interface you can set and save a price equal to $0 (you can't upload a zero value through Ads Editor). If you have some offer like free delivery, free consultation, payment on delivery, etc., you can beat this unique offer through the price extension with a zero price.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
1 years ago
Google's new ads are now designed to closely resemble organic search results, with sitelinks mimicking quick answers. The feed alternates between organic and paid results with minimal visual differences. This strategy aims to increase click-through rates (CTR) and Google's profits by making ads appear more like organic search results. The same advertiser's ads may appear multiple times in the feed.
1 years ago
To protect Google Ads performance in 2024 due to Chrome's plan to deprecate third-party cookies, focus on building a durable ads infrastructure using robust sitewide tagging, Consent Mode, cross-domain linking, and enhanced conversions. Ensure accurate conversion measurement with Google Analytics 4 and by converting HTTP pages to HTTPS. Engage with relevant customers using Customer Match across Google's platforms.
1 years ago
We had two campaigns that were limited by demand, meaning it was difficult for them to learn and provide a stable, predictable outcome. We merged them under common budgets and applied a portfolio bid strategy. As a result, with a target of $110 per conversion, we achieved an average of (105+115)/2 = $110, which matches our exact target. Thus, we maintained the granularity of the campaigns and gained the ability for more flexible management, while enriching the campaigns with the data they lacked...
1 years ago
Create effective YouTube Shorts Ads by using successful videos from Reels or TikTok and the UGC format with real people and products. The video should be 15-60 seconds long, ideally 30 seconds, with a 9:16 aspect ratio. Use voiceover and captions, or music if needed. Focus on the first 2 and 6 seconds for capturing attention. Consider the customer persona when creating the video.
1 years ago
To determine the need for remarketing, use the 'Days to Conversion' segment to assess the percentage of conversions that occur on the first day, within the first week, and within a month. Remarketing is generally beneficial for most e-commerce businesses. However, for urgent products and services where decisions are made on the same day, remarketing may not be as effective.
1 years ago
Now, Google introduces the feature to share ad previews from Performance Max through a link, accessible to anyone without needing a Google Ads login. These previews, available when viewing or editing your asset group, aim to streamline creative workflows and facilitate concept sharing among agencies and marketing teams.
