March 14, 2024 at 1:48:02 PM
To protect Google Ads performance in 2024 due to Chrome's plan to deprecate third-party cookies, focus on building a durable ads infrastructure using robust sitewide tagging, Consent Mode, cross-domain linking, and enhanced conversions. Ensure accurate conversion measurement with Google Analytics 4 and by converting HTTP pages to HTTPS. Engage with relevant customers using Customer Match across Google's platforms.
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