In Google Ads manager, users can now set the weight for view-through conversions in Display campaigns, with multipliers ranging from 1% to 100% (default is 100%). However, the relevance of this feature is questionable, as view-through conversions can be included in the All Conversions column but do not influence optimization or smart bidding.
The only scenario where view-through conversions may serve as an optimization event is when campaigns are set to pay by viewable impressions, which is likely not widely used for conversion optimization. There is a lack of documentation on this feature, raising uncertainty about its purpose and potential user base.
Speculation exists regarding future inclusion of view-through conversions in optimization events for Demand Gen and PMax campaigns, which could make the ability to adjust their value more significant in influencing bidding strategies. The text concludes with a call for ideas on potential use cases for this function.
