Google has announced an update to its Google Ads third-party policy, set to take effect in November 2024. This update introduces new consequences for third parties that enable significant or sustained policy violations.
Key Points of the Policy Update:
Scope: Applies to all third parties purchasing or managing Google advertising for customers.
New Penalties: Third parties enabling significant or sustained policy violations may face:
- Loss of privileges
- Removal from Google third-party programs (e.g., Google Partners)
- Account suspension
Violation Severity: Google considers violations of this policy as egregious.
Immediate Action: Accounts found in violation will be suspended without prior warning.
Permanent Consequences: Violators will not be allowed to advertise with Google again.
Policy Framework:
The third-party policy covers three main areas:
- Transparency requirements
- Prohibited practices
- Account set-up requirements
Google aims to maintain accountability in advertising and ensure advertisers understand their advertising performance and expectations from third-party partners.
For more details, third-party partners should review the full policy update on the Google Ads platform.
