Google has launched a new "Shorter Video" enhancement option within Google Ads Demand Gen, allowing advertisers to automatically create condensed versions of their video advertisements.
The new option appears alongside existing video enhancement tools, including:
- Vertical video versions
- Square video versions
- Shorter video versions (new)
How It Works
The new feature utilizes Google AI to:
- Automatically identify key moments in original videos
- Create shorter versions while maintaining core messaging
- Preserve the original video's visual appearance and branding
- Submit shortened versions through quality review process
Important Considerations
Google emphasizes that all shortened videos must pass a quality review before implementation. The company suggests this feature may be particularly beneficial for:
- Videos longer than 45 seconds
- Campaigns targeting YouTube Shorts placements
- Advertisers looking to diversify their video content formats
The feature is now live and available in advertiser accounts as part of the latest Google Ads Demand Gen updates.
