Google Ads Introduces AI-Powered Video Shortening Feature for Demand Gen Campaigns

February 07, 2025 at 5:30:31 AM

TL;DR Google has launched a new "Shorter Video" feature in Google Ads Demand Gen, enabling advertisers to create condensed versions of their video ads automatically. This tool uses Google AI to identify key moments while maintaining core messaging and branding. All shortened videos must pass a quality review. It is especially useful for videos over 45 seconds and campaigns targeting YouTube Shorts. The feature is now live in advertiser accounts.

Google Ads Introduces AI-Powered Video Shortening Feature for Demand Gen Campaigns

Google has launched a new "Shorter Video" enhancement option within Google Ads Demand Gen, allowing advertisers to automatically create condensed versions of their video advertisements.

The new option appears alongside existing video enhancement tools, including:

  • Vertical video versions
  • Square video versions
  • Shorter video versions (new)

How It Works

The new feature utilizes Google AI to:

  • Automatically identify key moments in original videos
  • Create shorter versions while maintaining core messaging
  • Preserve the original video's visual appearance and branding
  • Submit shortened versions through quality review process

Important Considerations

Google emphasizes that all shortened videos must pass a quality review before implementation. The company suggests this feature may be particularly beneficial for:

  • Videos longer than 45 seconds
  • Campaigns targeting YouTube Shorts placements
  • Advertisers looking to diversify their video content formats

The feature is now live and available in advertiser accounts as part of the latest Google Ads Demand Gen updates.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
- Google has launched a new "Shorter Video" feature in Google Ads Demand Gen, enabling advertisers to create condensed ver... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Google Ads launches referral program offering ad credits for eligible users

Google Ads launches referral program offering ad credits for eligible users

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Google Ads auto opts in advertisers for risky PMAX image feature

Google Ads auto opts in advertisers for risky PMAX image feature

Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

Google Rolls Out Target CPC Bidding Strategy for Demand Gen Campaigns

Dario Zannoni
Dario Zannoni

Top Creator

Top Paid Media Creator

Dario Zannoni is a Top Paid Media Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Paid Media Creator
Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

Featured
YouTube follow-on views optimization now available in Demand Gen campaigns Trending ️‍πŸ”₯

YouTube follow-on views optimization now available in Demand Gen campaigns

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google offers buyouts to US employees in Search and other divisions Trending ️‍πŸ”₯

Google offers buyouts to US employees in Search and other divisions

Google Ads adds URL inclusions and exclusions in Keywords tab for better control

Google Ads adds URL inclusions and exclusions in Keywords tab for better control

Google Ads can pause individual accounts linked to Manager accounts violating policy

Google Ads can pause individual accounts linked to Manager accounts violating policy

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Grasp logo

Grasp

Automated QA for flawless media buying campaigns

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
Zocket logo

Zocket

AI-powered marketing for optimized ad campaigns

Ad Creative
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Lunio logo

Lunio

Protect your ad spend from invalid traffic

Ad Management

Get Featured Here

Showcase your tool in this list.

Contact Us