The 2024 Ads Safety Report reveals significant advancements in how AI is used to protect consumers from fraudulent advertising. In 2024, Google Ads suspended 200% more advertisers and removed 5.1 billion ads, showcasing the effectiveness of AI in preventing fraudsters from displaying ads.
Over 50 enhancements were made to Google's large language models (LLMs), improving enforcement efficiency and precision. These updates accelerated complex investigations, allowing for the identification of fraud signals, such as illegitimate payment information, during account setup. This proactive approach prevented billions of policy-violating ads from reaching consumers while enabling legitimate businesses to advertise more quickly.
In response to the rise of AI-generated public figure impersonation ads, Google formed a team of over 100 experts to develop countermeasures, including updates to the Misrepresentation policy. This led to the permanent suspension of more than 700,000 offending advertiser accounts and a 90% drop in reports of such scam ads last year.
These efforts represent a portion of Google's ongoing commitment to maintaining a safe advertising ecosystem, as detailed in the full 2024 Ads Safety Report.
