The v22 release of the Google Ads API has been announced, requiring users to upgrade their client libraries and code to access new features. Key updates include:
Smart Bidding Exploration
- Target ROAS bidding strategies on Search now allow retrieval of time-segmented diversity metrics via the API.
DemandGen Campaigns
- New asset generation automation options and bidding strategies have been added.
Generative AI Support
- A new AssetGenerationService in beta generates text and image assets using generative AI.
Performance Max Campaigns
- Campaign-level API support has been enhanced with image enhancement and image extraction asset automation settings. Reporting improvements include additional segments and a new feed_types field.
App Campaigns for Installs (ACi)
- New bidding goals have been introduced for App campaigns for installs, allowing optimization without a specified target, aiding in rapid scaling.
Additional Resources
For more information, users can refer to:
- Release Notes
- Upgrade guides
- Reference materials
- A comparison between v22 and v21
A walkthrough event titled "Google Ads API Release Highlights" will be held on Discord on October 16th at 11 am ET. For technical support, users can visit the Google Ads support page.
