The Google Ads API will shift to a monthly release cycle starting in 2026 to provide faster access to Ads features available in the Google Ads UI. The number of major releases will increase from 3 to 4 per year, with the rest being minor releases that add incremental, non-breaking features. The sunset schedules have been adjusted to reduce version migrations, and each major release will be supported for one year after launch.
Release Schedule for 2026
The tentative release schedule includes both major and minor releases, with the following key points:
| Version | Release Type | Projected Launch | Projected Sunset |
|---|---|---|---|
| V23 | Major | January 2026 | February 2027 |
| V23_1 | Minor | February 2026 | February 2027 |
| V23_2 | Minor | March 25, 2026 | February 2027 |
| V24 | Major | April 2026 | May 2027 |
| V24_1 | Minor | May 2026 | May 2027 |
| V24_2 | Minor | June 2026 | May 2027 |
| V25 | Major | July 2026 | August 2027 |
| V25_1 | Minor | August 2026 | August 2027 |
| V25_2 | Minor | September 2026 | August 2027 |
| V26 | Major | October 2026 | November 2027 |
| V26_1** | Minor | November 2026 | November 2027 |
Note: The November minor release (V26_1) is optional due to overlap with the holiday season. Dates are estimates and may change.
Sunset Schedule for 2026
The following versions are planned to be sunset in 2026:
| Version | Projected Sunset |
|---|---|
| V19 | February 2026 |
| V20 | June 2026 |
| V21 | August 2026 |
| V22 | October 2026 |
These dates are also estimates and subject to change.
Details about individual releases and the deprecation schedule are available through official release notes. For questions or discussions, the Google Advertising and Measurement Community Discord server is the recommended contact point.
The update aims to improve API feature access speed while minimizing developer burden through better version management.
