Boost Efficiency Now: Consolidate Your Streaming Media

April 29, 2024 at 8:04:45 PM

Boost Efficiency Now: Consolidate Your Streaming Media

Summary

Google's Sean Downey highlights the need for a unified approach to video buying amidst the streaming boom. Google's DV360 allows advertisers to reach diverse content on YouTube and major publishers. Using AI can optimize ad exposure, reducing waste and improving cost savings. Downey stresses the importance of delivering relevant, privacy-preserving ads, using first-party data, and implementing Publisher Advertiser Identity Reconciliation (PAIR).

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