Best Buy and CNET Debut New Retail-Publisher Partnership

The new retail media model created by Best Buy and CNET involves the combination of their ad inventory. This partnership allows advertisers to purchase ad space across Best Buy Ads’ retail media network and alongside CNET’s tech-review-focused editorial content. Additionally, it enables the measurement of whether ads seen on either platform contribute to driving sales. CNET’s independent product reviews and expert picks will also be featured in Best Buy stores and on its website and application.

The effectiveness of ads in the Best Buy and CNET partnership can be measured by tracking whether the ads seen on either Best Buy Ads’ retail media network or CNET’s tech-review-focused editorial content have driven sales. This partnership aims to provide advertisers with data to assess the impact of their advertising efforts across these combined platforms.

As part of the partnership with Best Buy, CNET’s independent product reviews and expert picks will be placed in Best Buy stores and across Best Buy’s website and application. This integration aims to enhance the shopping experience for customers by providing them with expert insights and recommendations.