Apple's Intelligent Search Now Provides Webpage Summaries and Content Removal

May 06, 2024 at 6:02:52 PM

TL;DR Apple's upcoming Safari 18 will include an Intelligent Search feature that offers webpage summaries in response to search queries, potentially disrupting the search optimization and publishing industry by reducing traffic from these queries. Another feature, Web Eraser, will allow users to permanently remove unwanted content from webpages. The summarization technology, Ajax, will be housed on the mobile device itself, using keywords to identify topics and generate summaries.

Apple's Intelligent Search Now Provides Webpage Summaries and Content Removal

Apple's upcoming Safari 18 is set to introduce an Intelligent Search feature that summarizes webpages in response to search queries. This feature could potentially disrupt the search engine industry, including search optimization and publishing. The extent of the disruption, however, depends on Apple's implementation of their AI web search summarizer.

The Intelligent Search feature will use Apple's built-in AI software to analyze keywords and phrases within a webpage or document and generate a short summary containing only the most important information. The technology that creates the summary, called Ajax, resides on the mobile device itself. Ajax extracts keywords, entities, and uses the data to identify the topic and a loose summary of a webpage, which is then turned into a text summary for the user.

In addition to Intelligent Search, Apple is also planning a Web Eraser functionality for Safari 18. This feature allows users to permanently remove content, such as advertising, videos, comments, suggested reading, and possibly popups, from webpages. Once a user "erases" a block of content from a webpage, that block stays erased for the site visitor on subsequent visits.

Despite the potential disruption, some experts believe that Apple's implementation of an AI search engine that summarizes websites will not harm websites to a significant extent. It's in Apple's self-interest not to disrupt the Internet to the point of extinction.

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