Amazon Tests Flashing Skyscraper Ad on Product Detail Page in Multiple Markets

The flashing skyscraper placement ad being tested by Amazon is a new type of advertisement that appears on the product detail page. It features reviews and deals-related information that flashes 3 times, aiming to catch the attention of potential customers browsing the site.

Amazon is currently testing the flashing skyscraper placement ad in multiple markets. This means that the ad is being trialed in various geographic locations to assess its effectiveness and user response before potentially rolling it out more broadly.

On Amazon's product detail page, the flashing skyscraper placement ad works by displaying reviews and deals-related information that flashes on the screen 3 times. This dynamic presentation is designed to draw the viewer's eye and provide quick, impactful exposure to the advertised product's key selling points.