May 07, 2024 at 10:14:51 AM
Amazon's marketing expenditures reached approximately 9.7 billion US dollars in the first quarter of 2024. Compared to the same quarter in the previous year, Amazon's marketing expenditures have decreased by around five percent. Amazon typically invests the most money in the fourth quarters due to the second Prime Days and the Christmas business. This could be a reason why ads are becoming more expensive.
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