
Amazon's Global Marketing Expenditure Drops by 5% in Q1 2024
1 years ago
Amazon's marketing expenses in the first quarter of 2024 amounted to approximately $9.7 billion, a decrease of about five percent compared to the same quarter of the previous year. Notably, Amazon tends to invest the most in the fourth quarters due to the second Prime Day and the Christmas business. This could be a reason for the increasing cost of ads.