Amazon has launched its sponsored ads products—Sponsored Products and Sponsored Brands—for authors in India, Japan, Mexico, and the Netherlands as of February 26, 2025. Authors already advertising in other countries can continue using their existing ads account and strategies. New advertisers can refer to the advertising guide for authors to get started.
Sponsored ads enhance visibility, attract readers, and drive sales by appearing in prominent placements on Amazon, including the first shopping results page and product pages, as well as third-party destinations.
Benefits of Sponsored Ads
- Drive Sales: Directs shoppers to product detail pages, facilitating quick purchases.
- Budget Optimization: Payment is only required when a shopper clicks the ad, ensuring funds are spent on engaged customers.
- Informative Insights: Access to a reporting dashboard with key metrics to optimize campaigns.
- Relevant Messaging: Flexible keyword and product targeting options to reach the right shoppers.
Availability
- North America: United States, Canada, Mexico
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
- Asia Pacific: Australia, India, Japan
Access Points
Authors can access the sponsored ads through the Advertising console and Amazon Ads API.
