Amazon has unveiled a new 'code-free' solution called 'Optimal Frequency' within Amazon Marketing Cloud (AMC) at unBoxed 2024, designed to enhance campaign and cross-campaign ad frequency management.
Key Features:
- Self-Serve Solution: Offers a point-and-click experience for non-technical users.
- Frequency Optimization: Helps understand and set optimal ad frequency for best business outcomes.
- Custom Audience Creation: Enables creation of audience segments based on ad impressions.
- Cross-Campaign Management: Allows frequency capping across single or multiple campaigns in Amazon DSP.
- Visualization Tools: Provides automated charts and intuitive tabular outputs.
Benefits:
- No SQL knowledge required
- Advanced filtering options for campaigns and conversion metrics
- Automated audience creation and pre-built audience options
- Optimal frequency recommendations for daily caps
Access:
- Available through the 'Solutions' tab in Amazon Marketing Cloud
- Accessible to all AMC customers globally
Availability:
- Supported in multiple regions across North America, South America, Europe, Middle East, and Asia Pacific
This solution aims to simplify frequency management and audience targeting for advertisers, leveraging event-grain signals to enhance campaign performance across Amazon's advertising ecosystem.
