Add Negative Product Targeting to Sponsored Display Campaigns

Negative product targeting in Sponsored Display campaigns allows advertisers to exclude non-performing products or entire brands from their ad campaigns. This helps in preventing ads from being matched with ASINs (Amazon Standard Identification Numbers) that are not converting and are consuming the advertising budget inefficiently.

To add negative product targeting to your Sponsored Display campaigns, follow these steps:

1. Analyze the Matched Targets Report: Review the report to identify the ASINs that are not converting well and are using up your budget.
2. Add Negatives: Go to your ad account, navigate to the ad group level of your campaigns, and add these non-performing ASINs or brands as negatives.
3. Choose Negation Type: Decide whether to negate individual ASINs or an entire brand's product line.

The new negative product targeting feature is not available for vCPM (viewable Cost Per Thousand Impressions) campaign strategies. Advertisers should apply negative product targeting only to their CPC (Cost Per Click) Sponsored Display campaigns.