Elizabeth Greene

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Amazon Warns Sellers Against Poor Listings with New Ad Console Pop-Up

Amazon Warns Sellers Against Poor Listings with New Ad Console Pop-Up

1 years ago

Now, Amazon has introduced a new pop-up in the ad console, indicating a stricter stance on low-quality listings.

Add Negative Product Targeting to Sponsored Display Campaigns

Add Negative Product Targeting to Sponsored Display Campaigns

1 years ago

New update for Sponsored Display Campaigns allows for negative product targeting. This significant shift in ad management, rolled out a few weeks ago, enables users to identify non-performing ASINs and add them as negatives at the ad group level. Users can negate either ASINs or an entire brand's product line. This feature, however, is not applicable for vCPM campaign strategies. The update enhances ad targeting and spend efficiency.

Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

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Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.