March 11, 2024 at 1:30:59 PM
The user favors Dynamic Search Ads (DSA) over broad match in Google Ads for big websites. DSAs are linked to the site's content, providing more resources. DSA headlines are more dynamic than Responsive Search Ads (RSAs), giving more flexibility to match search terms. DSAs can tackle the issue of low search volume or long tail keywords not showing enough ads.
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