Brian Albert | Swipe Insight

Why Google Ads Outperforms Microsoft Ads: Superior AI and Data

1 years ago

I have 2 theories why Google Ads outperforms Microsoft Ads. Firstly, Google's AI is considered superior due to its vast data resources and pioneering role in modern AI. Secondly, Google is the king of data, it has access to large amounts of data from various products like Search, YouTube, Gmail, and more. Microsoft lacks this data wealth. However, Microsoft Ads can sometimes perform better due to lower competition or Bing's user demographic

3 Reasons Why DSA Outperforms Broad Match in Google Ads for Large Websites

1 years ago

Google Ads

The user favors Dynamic Search Ads (DSA) over broad match in Google Ads for big websites. DSAs are linked to the site's content, providing more resources. DSA headlines are more dynamic than Responsive Search Ads (RSAs), giving more flexibility to match search terms. DSAs can tackle the issue of low search volume or long tail keywords not showing enough ads.

Top-Notch Google Ads Audit Tool

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Always Create Separate Campaigns for Search and Display Networks

1 years ago

Google Ads

If you see this in your Google Ads account, you’re doing it wrong. This icon means that your search campaign is also running on the display network. Google’s search and display networks behave so differently that you need to be running separate campaigns for each one.