27-Year Search Expert Shares 5 Steps To Boost Your SEO

**Duane Forrester's five steps to improve SEO and predict future trends are: **

1. Research 60 minutes per day: Dedicate at least one hour daily to reading new sources, official blogs, and even unofficial ones to stay updated.
2. Follow known experts: Keep an open mind and learn from experts by following them on social media, reading their articles, and watching their webinars.
3. Use official sources for SEO guidance: Check official sources like Search Central, Developer blog, Webmaster Tools regularly, and also look into alternative sources like Microsoft, Google, DuckDuckGo, Yahoo, Baidu, and Naver.
4. The value of developer resources: Engage with developer-focused resources at companies like Meta, Amazon, Apple, TikTok, OpenAI to understand and get ahead of consumer behavior trends.
5. Anticipate consumer trends: Stay on top of technological trends and think about how they affect job demand, advertising, and consumer spending.

Duane Forrester emphasizes the importance of using official sources for SEO guidance because:

• They provide direct information from the search engines themselves.
• It's crucial to have accurate and up-to-date information.
• Official sources can offer insights into future changes and updates.
• They help SEO professionals understand the rationale behind search engines' decisions.
• Duane also suggests expanding beyond the usual sources to include companies like Yahoo, which are making significant moves in the search market.

To anticipate consumer trends, Duane Forrester suggests:

• Observing how technology affects customer experiences and behaviors.
• Looking at companies like Apple or Meta to understand their influence on customer behavior.
• Considering where advertising money could shift if new search models emerge, such as an ad-free AI search.
• Staying informed about business models and technological trends to predict future job demand and consumer spending.
• Thinking ahead to where the industry is headed, rather than focusing solely on current trends.