Clara Soteras

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Google Discover will expand to desktop

27 days ago

Google Discover will be available for desktop, expanding its reach beyond mobile. The feature was showcased at #sclmadrid and aims to enhance real-time content strategies for publishers. Currently available on mobile since 2018, Discover will soon be integrated into the desktop version of Google.com. This change could significantly increase traffic for news publishers, potentially doubling their exposure through Discover on the desktop home page.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.