Google Discover is set to be launched on the desktop version of the Google.com home page, expanding its availability beyond mobile devices where it has been since 2018. This new feature was showcased at #sclmadrid and is expected to significantly impact the real-time content strategy of publishers.
Currently, Discover serves as a major traffic source for news publishers but is limited to mobile access. The introduction of Discover on desktop could potentially double the exposure and traffic for publishers who typically benefit from this platform, enhancing their reach and engagement.
