#GTMTips: Remove Email Addresses From URL Parameters

March 04, 2024 at 3:38:22 PM - Trending πŸ”₯

#GTMTips: Remove Email Addresses From URL Parameters

Summary

The article offers a method to eliminate Personally Identifiable Information (PII), particularly email addresses, from URL parameters in Google Analytics. It involves creating a user-defined variable in Google Tag Manager (GTM) that returns the URL Query string. A Custom JavaScript Variable is then established to locate and replace any email address in the URL query string. This must be applied to every Google Analytics Tag.

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