YouTube has announced several new features and updates, including the rollout of Jewels-powered gifts and improvements to the channel membership experience.
Gifts Powered by Jewels
Key Features
- Available to YouTube Partner Program creators in US
- Exclusive to vertical live streams
- Accessible through YouTube mobile app for viewers
- Compatible with direct YouTube streaming and third-party software
Revenue Model
- Creators earn Rubies from viewer gifts
- 1 cent earned per Ruby
- Variable Jewel bundle pricing for viewers
- Replaces Super Stickers on vertical streams
Implementation
- Activation through Studio's Earn Hub
- Automatic enablement for vertical live streams
- Currently unavailable for horizontal streams
- No custom gift options available
Member Hub Redesign
- Mobile-focused update
- Improved perk visibility
- Enhanced membership management
- Streamlined navigation for new members
Additional Updates
Text Formatting
- New formatting options in Studio
- Bottom-left corner placement
- Available on mobile
- Desktop rollout in progress
Hype Feature Testing
- New discovery mechanism
- Leaderboard for upcoming creators
- Paid Hype option being tested
- Initial testing in Brazil
- Three free Hypes weekly per viewer
These updates reflect YouTube's ongoing efforts to enhance creator monetization and viewer engagement opportunities.
