YouTube Introduces Gifts System and Updates Member Hub Experience

November 21, 2024 at 5:49:57 AM

TL;DR YouTube introduces Jewels-powered gifts and updates to the channel membership experience. Jewels-powered gifts are available to YouTube Partner Program creators in the US, exclusive to vertical live streams, and accessible through the mobile app. Creators earn Rubies from viewer gifts. The Member Hub redesign focuses on mobile, improving perk visibility and membership management. Additional updates include text formatting and Hype testing.

YouTube Introduces Gifts System and Updates Member Hub Experience

YouTube has announced several new features and updates, including the rollout of Jewels-powered gifts and improvements to the channel membership experience.

Gifts Powered by Jewels

Key Features

  • Available to YouTube Partner Program creators in US
  • Exclusive to vertical live streams
  • Accessible through YouTube mobile app for viewers
  • Compatible with direct YouTube streaming and third-party software

Revenue Model

  • Creators earn Rubies from viewer gifts
  • 1 cent earned per Ruby
  • Variable Jewel bundle pricing for viewers
  • Replaces Super Stickers on vertical streams

Implementation

  • Activation through Studio's Earn Hub
  • Automatic enablement for vertical live streams
  • Currently unavailable for horizontal streams
  • No custom gift options available

Member Hub Redesign

  • Mobile-focused update
  • Improved perk visibility
  • Enhanced membership management
  • Streamlined navigation for new members

Additional Updates

Text Formatting

  • New formatting options in Studio
  • Bottom-left corner placement
  • Available on mobile
  • Desktop rollout in progress

Hype Feature Testing

  • New discovery mechanism
  • Leaderboard for upcoming creators
  • Paid Hype option being tested
  • Initial testing in Brazil
  • Three free Hypes weekly per viewer

These updates reflect YouTube's ongoing efforts to enhance creator monetization and viewer engagement opportunities.

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