You Can't Compare Backlink Counts in SEO Tools: Here's Why

Summary

Patrick Stox from Ahrefs highlights the difficulty in comparing backlink counts across SEO tools due to different data collection methods. Ahrefs focuses on live links, while Semrush includes both live and dead links. Stox suggests Semrush's count of referring domains exceeds the total number of existing domains, indicating potential data misinterpretation. He urges users to verify data independently.