X's AI Chatbot Grok Now Accessible to Europeans

The Grok AI chatbot is a tool developed by X that functions as an AI search assistant. It is designed to provide users with enhanced search capabilities and contextualized information. Initially, it was not available in Europe, but X has recently announced its availability to EU users, specifically to X Premium subscribers.

The Grok news summaries will become available in the EU region after the upcoming E.U general elections. The decision to delay the release of this feature is likely due to concerns about the potential spread of false stories by Grok, especially around the time of the elections.

The rollout of Grok in the EU is scheduled to happen after the E.U. general elections likely because of concerns that the AI chatbot has previously spread various false stories. European officials may want to avoid the risk of misinformation influencing the election process.

According to data from AppFigures, the subscriber growth for X Premium has been slowing over time. Despite an initial increase in in-app revenue following the launch or re-launch of X Premium in December 2022, there has been a decline in total revenue in February and again in April. This suggests that the addition of Grok access as a bonus has not significantly boosted the take-up of X Premium subscriptions.

Grok is facing increasing competition from other tech giants like Meta and Google, as well as from OpenAI's ChatGPT, which already has a larger user base paying for access. This competition makes it challenging for Grok to stand out and convince consumers of its value as a tool. Despite these challenges, X is hopeful that making Grok available in more regions and focusing on AI as a key part of its strategy will eventually attract more interest.