World's Top 30 Influencers Across YouTube, Instagram, TikTok, Twitter Unveiled

The top 30 social media influencers worldwide were determined by combining the total number of followers and subscribers across YouTube, Instagram, TikTok, and X (Twitter) for each individual, creating a leaderboard based on these figures.

Social media influencers are categorized by follower count into the following types:

• Nano Influencer: 1,000 to 10,000 followers
• Micro Influencer: 10,000 to 100,000 followers
• Macro Influencer: 100,000 to 1,000,000 followers
• Celebrity Influencer: 1,000,000+ followers

Despite having fewer active users, Instagram is now considered to be the most popular platform for influencers, with TikTok gaining popularity year-on-year.

To use social media influencers to market a brand, consider the following steps:

1. Find an Influencer Within Your Budget: Smaller influencers might accept products, while larger ones will charge a fee.
2. Choose an Influencer That’s Relevant to Your Business: The influencer should align with your brand and target audience.
3. Let an Influencer Promote Your Business Authentically: Influencers should communicate in their own style to maintain authenticity and connect with their audience.

Khaby Lame's rise to fame during the COVID pandemic was marked by his predominantly silent video content that satirically teased overcomplicated life hacks popular on TikTok. His unique approach and lack of brand affiliation initially set him apart, leading to significant growth and influence, eventually resulting in high-paying sponsorships like his involvement in Hugo Boss’ rebrand.