April 09, 2024 at 2:17:15 PM
New Shopify 'Customer Events' feature simplifies Google Ads conversion tracking. To set it up, go to your Shopify admin, navigate to settings, and find the new 'Customer Events' section. Create a new 'Custom Pixel' and name it clearly. Remove any existing demo script and paste the 'Google Ads Enhanced Tracking Script'. Connect the pixel after saving the script. Google claims this method provides more accurate data than previous methods.
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