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10 months ago
Google has updated Performance Max campaigns to increase the character limit for all five description fields to 90, up from 60 for the short description. This change provides advertisers with more space to create effective messaging, enhancing creative flexibility.
1 years ago
New Shopify 'Customer Events' feature simplifies Google Ads conversion tracking. To set it up, go to your Shopify admin, navigate to settings, and find the new 'Customer Events' section. Create a new 'Custom Pixel' and name it clearly. Remove any existing demo script and paste the 'Google Ads Enhanced Tracking Script'. Connect the pixel after saving the script. Google claims this method provides more accurate data than previous methods.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
