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6 months ago
Google has updated Performance Max campaigns to increase the character limit for all five description fields to 90, up from 60 for the short description. This change provides advertisers with more space to create effective messaging, enhancing creative flexibility.
1 years ago
New Shopify 'Customer Events' feature simplifies Google Ads conversion tracking. To set it up, go to your Shopify admin, navigate to settings, and find the new 'Customer Events' section. Create a new 'Custom Pixel' and name it clearly. Remove any existing demo script and paste the 'Google Ads Enhanced Tracking Script'. Connect the pixel after saving the script. Google claims this method provides more accurate data than previous methods.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
