Google has updated its Performance Max campaigns with an expanded character limit for description fields, providing advertisers with additional space for their messaging.
The update increases the short description limit from the previous 60 characters to 90 characters. This expansion applies across all five description fields available in Performance Max campaigns.
This subtle change offers advertisers more room to develop their advertising copy without having to condense their messaging. While seemingly minor, the 30-character increase represents a significant boost in creative flexibility for marketers using the Performance Max platform.
The quiet rollout of this feature enhancement demonstrates Google's ongoing refinement of its advertising tools to better serve marketers' needs, allowing for more comprehensive and effective ad descriptions within the Performance Max campaign structure.
