Unveiling Top 30 Global Social Media Influencers Across Major Platforms

The top 30 social media influencers worldwide were determined by combining the total number of followers and subscribers across YouTube, Instagram, TikTok, and X (Twitter) for each individual, creating a leaderboard based on these figures.

Social media influencers are categorized by follower count as follows:

• Nano Influencer: 1,000 to 10,000 followers
• Micro Influencer: 10,000 to 100,000 followers
• Macro Influencer: 100,000 to 1,000,000 followers
• Celebrity Influencer: 1,000,000+ followers

Despite having fewer active users than YouTube, Instagram is now considered to be the most popular platform for influencers, with TikTok gaining popularity year-on-year.

To use social media influencers to market your brand, you should:

1. Find an influencer within your budget.
2. Choose an influencer that's relevant to your business niche.
3. Allow the influencer to promote your business authentically, leveraging their personal brand and communication style.

Khaby Lame's rise to fame is significant because he achieved stratospheric fame during the COVID pandemic without any brand affiliation, focusing on satirical content. His success demonstrates the potential for influencers to grow organically and become appealing partners for brands, as evidenced by his key role in Hugo Boss’ rebrand and commanding up to $750k per sponsored post.