March 11, 2024 at 6:26:20 AM
Google Ads' Return on Ad Spend (ROAS) provides a partial view of the advertising impact. Google's reporting excludes other platforms and organic traffic revenue. The Media Efficiency Ratio (MER), calculated by dividing total revenue by total ad spend, offers a comprehensive perspective. Consistent MER measurement helps understand the effects of advertising spend on sales volume.
The Only Digital Marketing Feed You'll Ever Need.
Stay informed your way. Tailored updates when and how you want them. 100% Free.
10,000+ Users
500+ Sources
1000+ Tools
Markifact is a Verified Tool. Want to get this badge? Contact us.
Marketing Workflows Powered by AI
Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.
Automated audits for Google Ads and Analytics.
Maximize ROI with AI-driven marketing automation
AI-powered omnichannel marketing and optimization
Automate and optimize your ad campaigns effortlessly
Automated QA for flawless media buying campaigns
AI-powered marketing for optimized ad campaigns
Optimize and manage product feeds across channels
Optimize and sync product data for more sales
Protect your ad spend from invalid traffic
