Craig, owner of Grayvault Consulting Inc., specializes in driving business growth through strategic Google Ads solutions. With experience managing over $100 million in Google Ads spend, he offers consulting services and strategic audits to unlock profitable growth. Grayvault focuses on transforming ad spend into a powerful profit engine, partnering with businesses to ensure tangible value from Google Ads investments.
Exclude brand from PMAX in Google Ads by asking your rep to create a negative keyword list for branded terms and apply it to each PMAX campaign. In PMAX, go to Settings > Additional Settings > Brand Exclusions. Create a Standard Shopping campaign with high tROAS and high priority, adding the negative keyword list. Then, create another Standard Shopping campaign with very high tROAS and low priority for branded terms. Monitor search terms in both campaigns.
Google Ads Academy is hosting a free training event on April 17, 2024, focused on Shoppable YouTube. Google product specialists will teach attendees how to maximize reach and drive action with Video Reach Campaigns, Video View Campaigns, and Demand Gen. The session will cover creating new demand in big shopping moments, engaging active shoppers, converting high value shoppers into buyers, and outlining next steps.
The optimal structure for PMAX campaigns should closely align with your website structure, products/services (considering both volume and types), offers, other Google Ads campaigns, previous structural tests conducted, and ongoing data feedback. It's crucial to continually reassess and adapt the structure based on data feedback.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Not excluding your brand from PMAX campaigns can lead to overpayment for branded searches, limit your budget's reach to new users, and potentially render your PMAX campaigns or even your entire account unprofitable.
Google Ads' Return on Ad Spend (ROAS) provides a partial view of the advertising impact. Google's reporting excludes other platforms and organic traffic revenue. The Media Efficiency Ratio (MER), calculated by dividing total revenue by total ad spend, offers a comprehensive perspective. Consistent MER measurement helps understand the effects of advertising spend on sales volume.
