At the 4th annual TikTok World product summit in 2024, TikTok introduced new business solutions including:

• Creative AI tools: A suite of tools to help marketers scale content development, creativity, and productivity.
• Performance and Measurement solutions: New performance automation and measurement solutions to maximize business outcomes and measure campaign performance across the decision journey.
• Enhancements to high impact Branding placements: Interactive Add-Ons for TopView and Duet with Branded Mission to boost brand engagement and encourage interaction.

To use TikTok One and TikTok Symphony for advertising:

• TikTok One: Access this centralized destination for marketers to tap into TikTok creators, production partners, and insights. It serves as a one-stop-shop for accessing nearly 2 million creators, discovering top agency partners, and leveraging creative tools to implement and scale successful TikTok campaigns.

• TikTok Symphony: Utilize this Creative AI suite to blend human imagination with AI-powered efficiency. It simplifies the process of writing scripts, producing videos, and optimizing assets, thereby helping brands create at scale and fuel real results with a new paradigm of creativity.

Creating TikTok-first ads has a significant impact on brand engagement. Research has shown that TikTok-first ads can:

• Increase purchase intent by +37%.
• Boost brand favorability by +38%.

Additionally, 79% of TikTok users prefer brands that demonstrate a clear understanding of how to create content specifically for the platform. This highlights the importance of brands creating content that resonates with the TikTok community to capture attention and drive engagement.

The TikTok Media Buying Certification program is a global certification launched by TikTok to empower digital marketers to prove and showcase their skills in TikTok advertising. It strengthens the network of trusted TikTok partners for advertisers, helping brands find the right partner to fuel their TikTok campaigns and supporting businesses of all sizes to create entertainment that drives impact.