Meta's Threads app is expanding its "Trending Now" feature beyond the United States, with Japan becoming the first international testing ground, according to an announcement from Head of Instagram Adam Mosseri.
Key Points of the Expansion
Initial Testing Phase
- Small-scale test launch in Japan
- Limited to select users
- Represents first international expansion of the feature
Development Background
- Feature currently available only in US
- High demand from international users
- Part of Threads' ongoing global expansion strategy
What to Expect
Test Implementation
- Gradual rollout to selected Japanese users
- Focus on gathering user feedback
- Performance monitoring in new market
Future Plans
- Potential expansion to additional countries
- Continued refinement based on test results
Mosseri has specifically requested feedback from test participants, indicating Meta's commitment to optimizing the feature for international audiences before wider deployment.
