According to the Censuswide survey, 52 percent of Americans now use an ad blocker.

For the general public, the main rationale for using ad blocking software is more about protecting privacy (20 percent) than blocking ads (18 percent), with another 9 percent wanting faster web page loading.

The Censuswide report indicates that 66 percent of experienced advertisers, 72 percent of experienced programmers, and 76 percent of cybersecurity experts use ad blockers.

Despite being the biggest collector of online data, Google is still trusted the most among various companies according to the survey findings.

Jean-Paul Schmetz points out that while it's normal for a company like Amazon to know what you're buying on its own site, it is less normal for a company like TikTok to know what you are reading in the New York Times or visiting sites such as Planned Parenthood.