Study claims more than half of Americans use ad blockers

March 29, 2024 at 6:54:56 AM

Study claims more than half of Americans use ad blockers

Summary

A Censuswide survey shows 52% of Americans use ad blockers, a rise from 34% in 2022. The usage is higher among tech professionals, with 66-76% using ad blockers. The main reason is privacy protection. The survey also found Americans are most wary of TikTok, Meta, and X/Twitter misusing their data. Ghostery CEO, Jean-Paul Schmetz, highlighted the need to understand the scope of third-party data collection.

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