Semrush has updated its Organic Research report with new SERP feature filtering options for domains. This update expands the tool's tracking capabilities for various SERP features.
New Features
The new filter now tracks additional SERP features, including:
- Buying Guides
- Things to Know
- Discussions and Forums
- Explore Brands
- Question and Answers
Data Availability
Currently, the new information is visible within the 'SERP features on SERP' option of the report. However, at the time of the initial rollout, the 'Domain ranks' option was not displaying this data. The recording of this new data appears to have started from July 4th, 2024.
Potential Uses
This additional information may be useful for analyzing large sites. It provides data on instances where these features appear for queries a domain ranks for. Users can assess their performance within these features and consider potential optimization opportunities.
Considerations
As with any new feature, there may be initial discrepancies or delays in data population across different report sections. Users should monitor the tool for any updates or changes in data availability.
This update to the Organic Research report reflects the ongoing changes in search engine results pages and the role of various SERP features in search visibility.
