OpenAI Tests Ads Manager for ChatGPT to Boost Real-Time Campaign Control

OpenAI is advancing its advertising efforts by testing an Ads Manager for ChatGPT advertisers, as reported by AdWeek. This Ads Manager is a dashboard designed to allow marketers to run, monitor, and optimize campaigns in real time. Currently, OpenAI is testing this tool with a small group of partners and collecting feedback to improve it. Testers receive weekly CSV reports containing performance data such as clicks and impressions. However, with OpenAI requiring early advertisers to commit at least $200,000, the company faces pressure to demonstrate that its ads deliver effective results.