March 23, 2024 at 3:38:53 PM
Advertiser Perceptions' report predicts a rise in U.S. ad spend for connected TV, social media, and retail media by 2024. Retail media ad spend could reach $64.7 billion in 2024 and $81.6 billion in 2025. Social media ad spend was $93.8 billion in 2023, with projected growth of 14.8% in 2024 and 11.8% in 2025. Connected TV ad spending could reach $21.45 billion in 2024 and $24.4 billion in 2025.
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